We examine 7 Key Brand Growth Factors and produce a GrowthScape™ plan to improve your brand: Product, Brand, Distribution, Communication, Organization, Competition and Opportunity must be studied and understood in an unbiased way to determine which immediate, mid-term and long-term actions will help maximize the performance of your brand.
ginnybakes organics is a five-year-old brand of organic, gluten-free cookies that are “delicious beyond belief.” This client needed a complete brand, packaging and strategic overhaul, as well advice on options for growing the brand to the next level. With our counsel, the company refined its strategy, tightened it postioning and improved its marketing planning discipline. Armed with new packaging and poised for growth, ginnybakes organics continues to expand in traditional retail, alternative and online channels.